Attitude's Pure White Semi - permanent Hair Toner is a game - changer for your hair. Ideal for pre - bleached hair at level 9 (light blonde) or higher, this toner gets rid of yellow undertones, giving you a stunning platinum blonde look. It offers professional - quality results that are DIY - friendly. Being vegan, cruelty - free, and locally made in the Netherlands, it's an ethical choice. It hydrates and nourishes your hair without using harsh chemicals like peroxide, PPD, or ammonia. To achieve the best results, pre - lighten your hair with Bleach. Always do a patch and strand test before colouring. For long - lasting colour, use Holyplex hair care. The product comes in a 135 ml size. It's vegan and not tested on animals.


Using this hair toner is easy. First, shampoo your hair and dry it well without using conditioner. You can apply coconut oil or Vaseline around your hairline and ears to avoid skin staining, but it's optional. Wear protective gloves when applying the colour. Use a colour brush to evenly apply the toner starting from the roots and working through to the ends. Make sure the hair shaft is fully saturated. Leave the colour on for at least 30 minutes or more - it won't damage your hair as it has added conditioner. Rinse your hair until the water runs clear and make sure it's completely dry before sleeping to prevent colour bleeding. Don't wash or rinse your hair for 48 hours. If you stain your skin, use a make - up remover or a bit of rubbing alcohol to remove the stain. Always do a patch test before using the product. If you experience redness or itching, stop using it.