Hey there! Using Crazy Color Coral Red hair dye is a breeze. First, do a strand and sensitivity test to make sure your hair is okay with it. Then, shampoo your hair with a pH - neutral shampoo and don't use conditioner. Just towel - dry your hair. Put on gloves and apply the dye directly to your damp hair, spreading it all over evenly. Leave it on for 15 to 30 minutes, then rinse until the water runs clear. This semi - permanent dye is great for pale to platinum blonde hair, but you can also use it as a tint on natural hair. It'll fade a bit with each wash and should last about 4 to 8 washes, depending on your hair. To keep the color looking great, avoid using dandruff or harsh shampoos. Use a sulfate - free or color - friendly shampoo and try to wash your hair as little as possible. After shampooing, rinse with cold water to lock in the color. Also, stay away from too much direct sunlight and swimming in chlorinated water as they can make the color fade faster. And always do a patch test before you keep using the product. If you feel any redness or itching, stop using it right away.