Color - Purple AF. Purple AF, formerly known as Purple Rain, is a favorite among our hair color range. This deep, true purple shade is super versatile. It can be used on various base colors, from platinum to light brown. On darker hair, it gives rich color tints, and on lightened hair, it shows up vibrantly. It's also great at covering up faded colors. #AFProTip: Mix Purple AF with other AF shades, like Wrath for a burgundy look or Poseidon for a deep indigo. Arctic Fox Hair Colour is a cruelty - free, semi - permanent hair dye made from 100% vegan ingredients. It has no animal by - products, is never tested on animals, and comes with extra conditioning. It's free of peroxide, ammonia, and PPD. The DIY formula hydrates hair with zero damage. For best results, use on pre - lightened hair. Always do a patch and strand test before coloring. Size: 118ml / 4oz. Shop all Arctic Fox products.





Using Purple AF hair color is easy. First, make sure you've done a patch and strand test at least 24 hours before coloring. This helps you check for any allergic reactions. If you have dark hair and want the best results, pre - lighten your hair. Mix Purple AF with developer according to the instructions. Then, apply the mixture evenly to your hair, starting from the roots and working your way to the ends. Leave it on for the recommended time, usually around 20 - 40 minutes depending on your hair type and the desired color intensity. Rinse your hair thoroughly until the water runs clear. To maintain the color, use a sulfate - free shampoo and conditioner. Try to avoid excessive heat styling as it can fade the color faster. Keep your hair protected from the sun as UV rays can also cause the color to fade. If you want to experiment with different shades, remember you can mix Purple AF with other Arctic Fox shades for unique colors.