First, pre - lighten your hair to an even level 10 platinum blonde with Manic Panic Flash Lightning 30 or 40 volume bleach for the best results. Shampoo your hair well with a deep - cleansing shampoo, don't condition, and dry it completely. Empty the right amount of the creamtone into a coloring bowl and use a tint brush to apply it. Keep it about ½ inch away from your scalp. Make sure to saturate your hair and comb it evenly until it gets frothy. Put a plastic cap on your hair and leave it on for 30 minutes or longer. You can use heat for more intense color. Rinse your hair in cool water, avoiding your face and body, until the water runs clear. Before using this product regularly, patch - test it. If you notice redness or itching, don't use it anymore.