To use this Attitude semi - permanent hair dye, first shampoo and dry your hair thoroughly without using conditioner. You can use coconut oil or Vaseline around your hairline and on your ears to avoid skin staining. Wear protective gloves for application. Apply the colour evenly with a colour brush, starting from the hair roots and working through to the ends. Make sure to saturate the hair shaft completely. Leave the colour on for at least 30 minutes or more, as it won't damage your hair and has added conditioner. Rinse your hair until the water runs clear and ensure it's completely dry before sleeping to prevent colour bleeding. Don't wash or rinse your hair for 48 hours. If you stain your skin, use a make - up remover or a little rubbing alcohol to remove the stain. Remember to pre - lighten your hair with Bleach for the best results and do a patch and strand test before using the dye. To keep your new hair colour vibrant, use HolyPlex Haircare.