Vivids Magenta | HAIR COLOUR

Pravana, one of the fastest - growing and most innovative hair colour brands, presents the Vivids Magenta hair colour. This long - lasting, intense semi - permanent hair colour won't transfer to other strands or mix with other colours. Among unnatural hair dyes, Pravana's Chromasilk Vivids range offers bright, rich shades in a conditioning formula. **Mixing/Customising Colours**: You can intermix Vivids Locked - In to create any colour you can think of. Because of the special pigments, mix them well in the bowl until you get a uniform colour. To lighten or pastel the colour, use Pravana’s Vivids Clear and add your chosen Locked - In colour until you reach the desired shade. You can also mix Vivids Locked - In with other Vivids Collection colours, but there may be some colour transfer. **Features**: It's paraben - free, zero phthalates, no animal testing, free from MEA and DEA, and EPA and CARB compliant. **Volume**: 90ml **Dimensions**: 5 x 3 x 20 cm

First, pre - lighten your hair using PRAVANA Pure Light Power Lightener to the right level. Check the provided chart for the specific shade you want to avoid colour transfer. After lightening, shampoo your hair and dry it completely. Then, apply the colour section by section for full and even coverage. You don't need a developer. Let it process at room temperature for 20 - 30 minutes. Once done, shampoo gently with Vivids Colour Protect and rinse with cool water until it runs clear. Apply the Vivids Colour Protect Conditioner and rinse. Style your hair as you like. If you're lifting your hair more than 3 levels, do a Silk Degrees Treatment after lightening but before applying the Vivids colour. This product is paraben - free, has no phthalates, and isn't tested on animals. It's also free from MEA and DEA and meets EPA and CARB standards.