Love Power Purple Semi-Permanent | HAIR COLOUR

This is a professional gel semi - permanent hair colour in a medium red - based violet shade. It offers rich, deeply pigmented vibrancy that can last through 40+ shampoos. The semi - translucent gel formula gives a stained - glass - like application. The gel base helps with accurate colour placement. Its unique delivery system ensures even pigment distribution, higher dye molecule deposit and absorption, resulting in long - lasting colour. The dye molecules mimic the hair shaft for maximum colour deposit. Lactic acid conditions, moisturizes and strengthens hair to prevent breakage. Castor seed oil controls split ends and improves moisture retention for smooth, shiny and healthy - looking hair. The gentle acidic formula closes the hair's cuticle to lock in colour. No developer is required. It fades true to tone and is easy to blend for endless colour possibilities. It's PPD and ammonia - free and globally compliant. It comes in a 3 oz. aluminum tube. It has a 100% vegan, cruelty - free formula.

To use this hair colour, first, do a patch test on a small area of your skin. If there's no redness or itching after 24 hours, you're good to go. Squeeze the gel from the 3 - oz aluminum tube and apply it evenly to your hair. The gel base makes it easy to place the colour accurately. Leave it on for the recommended time. Rinse it out thoroughly. Since it doesn't require a developer, the process is quite simple. After using, the lactic acid and castor seed oil in the formula will help keep your hair in good condition. But remember, always do a patch test before continued use. If you experience any redness or itching, stop using the product immediately. To maintain the colour, try to use sulfate - free shampoos and avoid excessive sun exposure as it can fade the colour faster.